Somila Dayile: Customer Delight Manager Blog Posts

Ecommerce Product Recommendations: How We Turned “Out of Stock” Into a 30% Revenue Boost

8 August, 2025 / Artificial Intelligence

Real-life product management strategy for fast-moving inventory challenges Imagine this: it starts off as an ordinary day. You’re sipping your mint tea and answering Slack messages. A new notification pops up in your team channel. It’s from the customer service team: “Urgent attention! Customers are saying we sent them an email saying the product is […]

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How to convince new customers to try your product

23 September, 2022 / Product Management

For any business owner, PM, or anyone in the decision-making seat of product, figuring out which strategy to use to when trying to get people to use your product is a tricky balance. Do you give the user a free version of the app (freemium) from the get-go, or do you make all the app

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When new features decrease revenue

17 September, 2022 / Product Management

We always talk about the importance of prioritizing user needs and building a product that solves these needs. What we don’t talk about as much, is how some of these features can negatively impact revenues. In this article, I explore that topic.

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Great features for your users

31 August, 2022 / Product Management, User Experience

How do you build features your users will love? What are your users already doing? Build features that enable them to do this task better.

LinkedIn recently released a feature that displays this principle perfectly. I’ll dissect it in this article.

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How to Decide on the Features to build

29 August, 2022 / Product Management

It’s become clear to me why it’s important to understand what the user need is, and then solve for that need. But, the truth is that there are thousands of ways you can solve one problem. How then do we decide on the feature or features that will optimally solve the user’s problem?

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How to create a Frictionless experience: Zapier

2 August, 2022 / User Experience

Experiences I found on various apps Zapier’s website architecture is fascinating. There are a number of things to learn from them about how to simplify typically complex processes and improve your website or app’s user experience. I’ve been using a few apps in the last 6 months. 1. Hubspot, which I’ve found to be extremely

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How Apple creates a great customer experience

17 June, 2022 / Customer Experience

I recently shared a post on Twitter about Apple’s exceptional customer experience practices. In this post, I aim to expand on that and show some lessons we can learn from Apple about creating a great user experience. I’ve had an interesting streak with Apple. I went from being a hater of Apple products (“what is

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How to build optimum user-centered websites

27 April, 2022 / User Experience

Seeing things from the perspective of the user One of the things I have really come to appreciate about Apple products (or at least the ones I’ve used) is how intuitive they are. It’s in the way that the product has solutions you NEVER would have imagined accessing in a smartphone – do you need

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When you should not improve customer experience

21 April, 2022 / Customer Experience, User Experience

I’ve always believed that when building products for customers, their voices ought to lead the development process to ensure the best customer experience. Over the years though, I’ve learnt that it’s not that straight forward. There’s a few more things to consider before blindly changing your website to pink after receiving customer requests.

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Do You Need to Follow UX Principles?

16 February, 2022 / User Experience

In previous posts, I’ve spoken extensively about the importance of following design principles and doing things the way everyone else does them to decrease the cognitive load on users. But today I want to look at things from a different angle: are there any circumstances under which we don’t need to adhere to design principles?

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