How to manage customer expectations

I’m starting to think that managing expectations are the most important aspect of a great digital product experience. I was reading through OneCart’s reviews and saw one that reads as follows: This reminds me of a poster I once read in my Sales class “formula for success: under-promise, over-deliver.” – Unknown In UX, principles are […]

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What you need to know about Modal UX

In the last few days, I’ve tossed around with the question: Should modals ever be used? Is the damage caused by them worth the potential benefit of conversions? Should they be dismissed altogether, and alternative, less detrimental methods used to get the attention of users?

In this article, I share my thoughts on some of these issues. I dig into the research done on interruptions and share my current opinion about modals. Let’s get right into it.

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What AI Explainability Is And Its Impact On Customer Trust

Explainable AI methods explain how Artificial Intelligence-powered decisions are reached. Think about it, you’re more likely to trust and consent to your employee if they give you a reason (I’m not coming into work today vs. I’m not coming into work today because I had to rush to the hospital).

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